A curious rebrand for a curious museum that never sacrifices credibility for incredulity.
Role: Solo designer on a student project.
Brief: Rebrand a non-profit institution, including refreshing their brand identity, strategy, messaging, and voice. Design an experiential event to relaunch the brand.
Solution: The Museum of Jurassic Technology’s peculiar collection of “real or mostly real” exhibits is lent further credibility by a refreshed branding approach, while still maintaining the mystery and the original museum’s labyrinthine spirit. The new logo mark is inspired by the Voynich Manuscript, a similarly-baffling and untranslatable document.
Solution: The Museum of Jurassic Technology’s peculiar collection of “real or mostly real” exhibits is lent further credibility by a refreshed branding approach, while still maintaining the mystery and the original museum’s labyrinthine spirit. The new logo mark is inspired by the Voynich Manuscript, a similarly-baffling and untranslatable document.
