Refreshing the branding of a Massachusetts mainstay without losing a sense of tradition and authenticity.
Role: Solo designer.
Brief: Create a comprehensive rebrand for a small business of your choice with a specific audience in mind.
Solution: Gene’s Chinese Flatbread Cafe is a Boston-based restaurant serving authentic Chinese cuisine from the Xi’an province. The branding approach was centered around bringing the mouthwatering flavors to a younger, trendier audience without alienating the loyal customer base that made it so successful to begin with.
Solution: Gene’s Chinese Flatbread Cafe is a Boston-based restaurant serving authentic Chinese cuisine from the Xi’an province. The branding approach was centered around bringing the mouthwatering flavors to a younger, trendier audience without alienating the loyal customer base that made it so successful to begin with.
