Refreshing the branding of a Massachusetts mainstay without losing a sense of tradition and authenticity.
Role: Solo designer.
Brief: Create a comprehensive rebrand for a small business of your choice with a specific audience in mind.
Solution: Gene’s Chinese Flatbread Cafe is a Boston-based restaurant serving authentic Chinese cuisine from the Xi’an province. The fresh-but-no-frills branding approach was centered around bringing the mouthwatering flavors to a younger, trendier audience without alienating the loyal customer base that made it so successful to begin with.
Solution: Gene’s Chinese Flatbread Cafe is a Boston-based restaurant serving authentic Chinese cuisine from the Xi’an province. The fresh-but-no-frills branding approach was centered around bringing the mouthwatering flavors to a younger, trendier audience without alienating the loyal customer base that made it so successful to begin with.
A redesigned menu made for stuffing into junk drawers.
Redesigned packaging, meant to make anyone nearby drool a little.
