Life doesn't end at retirement.
In fact, it might just be the beginning.
In fact, it might just be the beginning.
Role: Solo designer on a student project.
Brief: Using a research-driven approach, design a beverage brand with a specific targeted audience in mind.
Solution: Too often we consider the elderly as frail rather than experienced and full of life. Frankie Tango offers an elevated, sophisticated seltzer with handcrafted, unique flavors for making the most of your golden years.
Solution: Too often we consider the elderly as frail rather than experienced and full of life. Frankie Tango offers an elevated, sophisticated seltzer with handcrafted, unique flavors for making the most of your golden years.
And of course, not too sweet.
The final Frankie Tango lineup.
Ideation, inspiration, hand-drawn illustration. . . hey, that rhymes.
Various iterations of the Frankie Tango can.
Frankie Tango TV ad set to Turkish psychedelia, because a mid-century modern approach can always afford to be less white.
